In the world of mobile phones, two topics have continued to dominate the discussion – micro search and m-commerce. Mobile commerce is growing and has become more than just another device to purchase from. It is a truly efficient “anywhere anytime” channel for would-be consumers. Understanding how customers in your specific niche engage you is critical in forming the best possible mobile strategy. Studies show that the adoption of smartphones is undeniable in their impact on commerce. A majority of users engage the internet via mobile devices, bypassing their laptops and PCs altogether.
It is more important than ever to understand what information is most desired by consumers in a mobile environment. Your screen real estate is limited and speed can be reduced, so it’s vital to get them to what they want quickly. The space and size limitations of the platform also affect checkout. As mobile technology continues to improve at breakneck speed, so will the adoption of m-commerce. New technologies will improve the speed of access, the presentation of media, trust in the transaction, and the overall experience for the consumer.
M-commerce has not replaced e-commerce, but it is another important channel to engage customers where they are, when they want, and how they want it. Therefore, it is essential for eCommerce companies to have a solution that embraces the mobile consumer and serves the unique characteristics of this channel while maintaining your message. Support for services such as PayPal mobile will be vital to reducing abandonment.