In the world of mobile phones, two topics have continued to dominate the discussion – micro search and m-commerce. Mobile commerce is growing and has become more than just another device to purchase from. It is a truly efficient “anywhere anytime” channel for would-be consumers. Understanding how customers in your specific niche engage you is critical in forming the best possible mobile strategy. Studies show that the adoption of smartphones is undeniable in their impact on commerce. A majority of users engage the internet via mobile devices, bypassing their laptops and PCs altogether.
It is more important than ever to understand what information is most desired by consumers in a mobile environment. Your screen real estate is limited and speed can be reduced, so it’s vital to get them to what they want quickly. The space and size limitations of the platform also affect checkout. As mobile technology continues to improve at breakneck speed, so will the adoption of m-commerce. New technologies will improve the speed of access, the presentation of media, trust in the transaction, and the overall experience for the consumer.
M-commerce has not replaced e-commerce, but it is another important channel to engage customers where they are, when they want, and how they want it. Therefore, it is essential for eCommerce companies to have a solution that embraces the mobile consumer and serves the unique characteristics of this channel while maintaining your message. Support for services such as PayPal mobile will be vital to reducing abandonment.
In conclusion, the impact of mobile commerce has only continued to grow in the years since this article was written. With the widespread adoption of smartphones and the growing convenience of mobile shopping, businesses of all types and sizes must be ready to embrace mobile commerce if they want to remain competitive. Understanding what information is most relevant to consumers in a mobile environment, optimizing screen real estate and checkout processes, and incorporating support for services like PayPal mobile are just a few of the key factors to consider. By embracing m-commerce, businesses can engage their customers where they are, when they want, and how they want it, ultimately leading to increased sales and growth.