iMerge Advisors Inc. Leads Virtual Staging AI’s Acquisition by Zillow Group, Showcasing AI-Powered M&A Expertise
iMerge Advisors Inc., a leading M&A advisory firm focused on the software and AI sectors, proudly announces its role as exclusive sell-side advisor in the acquisition of Virtual Staging AI by Zillow Group (NASDAQ: ZG). The transaction closed on October 7, 2024, and highlights iMerge’s continued leadership in structuring strategic exits for innovative, high-growth artificial intelligence companies.
The acquisition, officially announced by Zillow Group, strengthens the real estate tech giant’s AI capabilities by allowing home shoppers to visualize listings using AI-powered virtual staging — instantly transforming empty rooms into photorealistic, fully furnished spaces.
“Our work with Virtual Staging AI is a testament to the rising demand for vertical AI companies — and the importance of precise positioning in the M&A process,” said Michael Gravel, founder of iMerge Advisors. “Zillow Group quickly recognized the strategic value of this technology, and we’re proud to have guided the deal to a successful close.”
Founded in 2023, Virtual Staging AI developed cutting-edge generative AI that enables real estate professionals to create staged listing images in seconds. iMerge Advisors provided hands-on support across strategy, outreach, diligence, and deal execution.
This transaction builds on iMerge’s 25-year track record of successful M&A deals in software and applied AI, with typical deal sizes ranging from $5M to $50M+. As strategic acquirers continue to seek AI-native solutions, iMerge is at the forefront of identifying and unlocking value in this rapidly evolving space.
About iMerge Advisors Inc.
iMerge Advisors Inc. specializes in M&A advisory services for AI and technology-driven companies. With a proven track record in executing strategic exits and acquisitions, iMerge Advisors helps tech firms like VSAI leverage their innovations for growth and success.